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NEALE
media language
Neale tell us that there are no fixed lists of ingredients that determine genre. Genre driven products, he argues, create audience appeal through the repetition of some ingredients some of the time.
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Indeed, products adapt those genre based formulas to maintain their commercial viability and to maximise audience engagement.
"...a truly insightful book which addresses important changes in today’s media landscape"
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Sonia Livingstone: LSE
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